01 / Global
Global UX Research
We coordinate, design, and execute research across international markets through our trusted network of local researchers. One point of contact, authentic insights from every corner of the world.
LATAM Market Research
Understand your
customers in LATAM
to expand your business.
Grow your market share and lead the region with deep, authentic insights from the markets that matter.
16+
years of
global research
90
countries
covered
60
languages
supported
What we do
We bridge the gap between your research vision and flawless local execution.
We combine your strategic expertise with our cultural intelligence, handling the operational complexity so your studies run smoothly and deliver richer, culturally-informed insights.
Services
Global scale,
local soul.
Research that truly connects — coordinated by one team, delivered by trusted locals in every market your users call home.
02 / Local
Localization Services
We go beyond translation to true transformation. Every product and service decision is grounded in deep cultural understanding, so your UX feels authentically native to Latin American markets.
03 / On the ground
On-site · In-Lab · Remote
Diary studies, ethnographies, in-context interviews, usability testing, accessibility evaluations, strategic foresight — the right technique for the right question, executed locally.
The Network
Part of UXalliance — the world’s largest network of leading UX companies.
Since 2014, we’ve worked daily on projects for the world’s largest brands. Close relationships, single point of contact, efficient execution everywhere.
uxalliance.com29
Partner companies
90
Countries covered
60
Languages supported
60+
Facilities worldwide
Methods
The right techniques for the right questions.
What do your users really need?
- Diary studies
- Ethnographies
- In-context interviews
- In-lab interviews
- In-depth interviews
- UX Benchmark
- Cultural immersion
- Transect walks
- Shadowing
What will your market look like tomorrow?
- Ethnographic futures research
- Weak signals & trend analysis
- Scenario analysis
- Strategic foresight planning
How well does your solution work?
- Comparative usability testing
- Card sorting & tree testing
- First click & A/B testing
- Accessibility evaluations
Signature Service
Curated cultural immersion experiences.
Immerse your team in your users’ context with experiences designed and curated around your products and the communities they serve.
- Transect walks
- Market visits
- In-context interviews
- Mystery shopping
- In-lab interviews
- Intercepts
- Shadowing
- Fly-on-the-wall
Selected work
Half of Fortune’s top 10 trust us to thrive in Latin America.
About us
Proudly Mexican & Colombian. Trusted by global teams.
For 16+ years we’ve been research partners for global teams who need deep, authentic insights from our region — pioneers of human-centered design in Latin America.
We speak your language — both literally and methodologically.
Let’s understand together
new markets, cultures
and clients.
Send a message
Ready to expand into LATAM?
Tell us about your project and we will get back to you within 24 hours.
Online
usaria.mx
@UsariaDesign
UXalliance Member · 90 countries · 60 languages© 2026 Usaria